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Your Fractional CMO

Senior marketing leadership for growing businesses that need strategic firepower without the full-time cost.

Bian Salins

What I do

Transformative Growth for Scale-Ups 

Most growing businesses waste their

first £500K of marketing spend. Not because of execution. Because of strategy.

I'm a Fractional CMO who builds

strategy and team capability. I help CEOs of scale ups connect strategy directly to commercial revenue. I bring C-suite leadership experience across Financial Services, Global Tech, and Media, a proprietary brand-to-revenue system, and the international capability to scale your brand.

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Why Do Clients Work With Me?

  • I help CEOs deliver measurable impact from their Marketing efforts

  • Proven track record across Financial Services, Tech, Media, and Telco

  • Extensive experience of working with B2B SaaS scale-ups and global brands. 

  • I have global experience with NAMER,  European markets (EMEA), LATAM and APAC

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How I can help you

1

STRATEGIC DIAGNOSTIC

Fixed project  |  2–4 weeks

•ICP validation

•Brand positioning audit

•Competitive landscape review

•Marketing effectiveness scorecard

•Prioritised 90-day action plan

2

EMBEDDED FRACTIONAL CMO

Retainer  |  6-month minimum

•2–3 days/week equivalent

•Full strategy and execution

•Team coaching and upskilling

•Campaign and agency oversight

•Board-ready reporting

3

STRATEGY SPRINTS

Fixed project  |  8–12 weeks

•Go-to-market strategy

•Brand repositioning

•Content strategy framework

•Marketing operating model

•Defined deliverables and outcomes

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BRANDS I'VE WORKED FOR

Why Partner With Me?

Working with you

I will forge an immersive partnership that is tailor-made to help our joint success.

The first conversation is always free.

 

No pitch, no pressure, 

just an honest look at where your marketing stands and what needs to change.

Diversity of thought and experience

Having had experience across continents and verticals, I don't work to a one size fits all approach. I use my diverse background to approach every situation with a fresh perspective.

Accredited and recommended

With a first-class degree in Economics, a post grad in Media and Corporate communications plus two mini-MBAs in Marketing and Brand, my credentials enable me to bring a tried and tested methodology to my consulting services layered with hands on experience to bring it to life.

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Case Studies

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